• About Us

  • Something Special from Wisconsin™ is a trademarked marketing program administered by the Division of Agricultural Development of the Wisconsin Department of Agriculture, Trade and Consumer Protection, based in Madison, Wisconsin. 

    Founded in 1983, the Something Special from Wisconsin™ program has helped its members stand out above the rest.  The program logo provides a quick and reliable way to identify genuine Wisconsin products and services at grocery stores, retail outlets, farmers' markets and restaurants throughout the state.  Program members benefit from having a "Wisconsin" brand identity that consumers recognize as top quality and high value. Products showcasing the logo enjoy a strong competitive edge with consumers.  Surveys indicate that over 70 percent of Wisconsin consumers are more likely to purchase a commodity made or grown in Wisconsin than one from outside the state.

    Any business, no matter how big or how small, may participate.  You can apply for approval to use the Something Special from Wisconsin™ logo if at least 50 percent of the value of your product or service is attributable to Wisconsin ingredients, production or processing activities.

    Whether you market your products and services locally, regionally, nationally or internationally, the Something Special from Wisconsin™ logo brings recognition and credibility, building upon Wisconsin's reputation for providing the finest products and services available.

    More information about the Something Special from Wisconsin™ program is available by emailing datcpssfw@wi.gov.