Something Special from Wisconsin Program Lives Up to Its NameMay 01, 2019
By: Krista Knigge - Administrator, Division of Agricultural Development
Spring is a time of energy, creativity and new beginnings, and for many of the nearly 500 members of the Something Special from Wisconsin™ (SSfW™) program, it also means it's time to renew their memberships in a truly special brand identity program that helps SSfW members stand out from the competition.
Founded in 1983 and administered by DATCP's Division of Agricultural Development, SSfW is one of several local food-focused programs administered by the agency. It uses an easily recognizable red, white and yellow logo to provide a quick and reliable way to identify genuine Wisconsin products and services at grocery stores, retail outlets, farmers markets and restaurants throughout the state and nation and around the globe.
The logo gives SSfW members a “Wisconsin" brand identity that consumers recognize as top quality and high value. It brings instant recognition and credibility and builds upon Wisconsin's reputation for providing the finest products and services available.
Increasingly, consumers want to know where their food comes from. Not surprisingly, statistics show that SSfW member businesses are likely to have a strong competitive edge over those without the logo, as more than 70 percent of Wisconsin consumers are more likely to purchase a product made or grown in the state.
In addition to the logo, there are several other benefits to joining the program. All member companies gain more market exposure with the program by being listed in the SSfW Membership Directory published on DATCP's website. Another benefit is the chance to participate in trade shows and exhibits at a reduced cost, saving companies hundreds of dollars in booth fees.
Wisconsin's agricultural ambassador, Alice in Dairyland, features SSfW companies in media interviews and promotional activities around the state. New members also receive a welcome kit containing free banners, buttons, stickers, bags and signage -- all displaying the popular logo.
With so much to offer, Something Special from Wisconsin is something special indeed! It's no surprise why so many providers of Wisconsin products and services have joined the effort to incorporate the red, white and yellow logo into their branding.
If you or someone you know would like to learn more about becoming a member, visit the SSfW website: http://somethingspecialwi.com/.